Corporate pranksters The Yes Men are back. They are best known for their hoaxes on unethical corporations, such as punking Dow Chemical.
The Yes Men posed as representatives from Dow Chemical on the BBC on the twentieth anniversary of the Bhopal accident. Some 300 million viewers watched as they apologized for Bhopal and pledged to adequately compensate the victims. Dow had to come forth and admit it wasn’t about to do any such thing.
“Instead of trying to hoodwink the public, we’re trying to hoodwink corporations to reveal information to the public,” Mike Bonanno, one of The Yes Men, told me in "Lady Parts Justice."a June 2011 interview.
The Yes Men have pulled pranks at the World Trade Organization, posed as the federal government in New Orleans post-Katrina, and pretended to be the U.S. Chamber of Commerce. They take absurd ideas and pass them off as real ones. Said Bonanno, “A lot of times the best ideas are really just turning around the idea that a corporation already had, and pushing it further than they intended.”
They have produced two films, The Yes Men (2003) and The Yes Men Fix the World (2009), which showcase their finest work.
And now they’re ready to make a third movie and they need our help. They’ve launched a Kickstarter campaign to finance it.
The new movie, called “The Yes Men Are Revolting” promises to be a lot of fun. But more importantly, the films aims to inspire people and help us all get creative about stopping the environmental destruction we are living in.
“What’s truly unique about this film is that at the end, it provides a human-staffed platform to help every viewer get active themselves,” they write in an email. “Our ‘Action Switchboard’—which we're designing in cahoots with folks at Mozilla—taps our 100,000-activist database to create fun, meaningful, movement-building projects around the issues we all care about.”
Check out the trailer on their Kickstarter campaign website.
The Yes Men remind us of how important it is to use humor while we are outraged. I, for one, am excited to see what they come up with.
If you liked this story by Elizabeth DiNovella, the Culture Editor of The Progressive magazine, check out her story "Lady Parts Justice."
Follow Elizabeth DiNovella @lizdinovella on Twitter