Advertising

Reading Habits

88% spend at least one hour reading each issue

73% of subscribers pass along magazines to at least one other person

48% of subscribers have subscribed for 5+ years

Consumer Behavior

84% regularly buy books; 71% spend over $15/month on new titles

63% regularly purchase new music

58% shop at organic or natural food stores

35% have money in a socially responsible investment fund

Activism Within the Last Year

62% have written to an elected official

56% volunteered for a cause

35% participated in a rally, march or boycott

32% have written a letter to the editor

29% participated in an environmental cause

Subscriber Profile

Age: 76% of readers age 45+

Sex: Male/Female ratio: 60/40

HHI: 58% - $50K+

 
      33% - $75K+

        18% - $100K+

Education: 81% - Bachelor’s degree or higher

                 37% - Master’s degree

                 17% - PhD

Geographic Distribution

International: 1%

Copy and contract regulations

*Note: Actual size of The Progressive

magazine is 8 3⁄8” x 10 7⁄8”. Please set up

your Quark Document as this size for fullpage

ads. Text should not extend outside the

suggested live area (7 3⁄8” x 9 7⁄8”).

For full-page bleeds, please leave at least

1/4” on each side.

Electronic files are preferred. All files must

be Macintosh format in either QuarkXpress,

TIFF or EPS. All fonts and linked artwork must
be included. Files may be submitted on CD
or by email. If you wish to send an ad via FTP
please contact

.

The Progressive cannot be responsible for

ads that do not follow these specifications.

If The Progressive needs to do extra work to
prepare the ad, clients may be charged an additional fee.

Classified advertising info available upon request.

PREPRINTED INSERTS: Rates available upon request

Copy and contract regulations

Cancellations: Cancellations of reserved advertising space will not be accepted after
the space reservation deadline.

Terms: Net 30 days.

Agency commission: A 15% (off gross) commission will be paid to recognized advertising agencies for performance of regular agency functions, including furnishing of press-ready (digital) ads and accepting payment liability for ad placements.

2009 Display Advertising Rates

2009 Advertising Schedule

■ All rates are gross.

■ Advertising rates are subject to change. Rates are guaranteed for the duration of the contract.

■ Advertiser and/or agency represents that it has full power to authorize publication of advertisement(s).

■ Frequency discounts are granted to all contract advertisers. Advertisers must fulfill the obligations of their

contracts within one year. The rate card effective at the time a contract is signed will apply to all insertions

under that contract.

■ Guaranteed placement is available for a 10% surcharge (based upon availability).

■ Advertising materials will not be returned unless requeste

Copy and contract regulations

*Note: Actual size of The Progressive

magazine is 8 3⁄8” x 10 7⁄8”. Please set up

your Quark Document as this size for fullpage

ads. Text should not extend outside the

suggested live area (7 3⁄8” x 9 7⁄8”).

For full-page bleeds, please leave at least

1/4” on each side.

Electronic files are preferred. All files must

be Macintosh format in either QuarkXpress,

TIFF or EPS. All fonts and linked artwork must
be included. Files may be submitted on CD
or by email. If you wish to send an ad via FTP
please contact

.

The Progressive cannot be responsible for

ads that do not follow these specifications.

If The Progressive needs to do extra work to
prepare the ad, clients may be charged an additional fee.

Classified advertising info available upon request.

PREPRINTED INSERTS: Rates available upon request

Copy and contract regulations

Cancellations: Cancellations of reserved advertising space will not be accepted after
the space reservation deadline.

Terms: Net 30 days.

Agency commission: A 15% (off gross) commission will be paid to recognized advertising agencies for performance of regular agency functions, including furnishing of press-ready (digital) ads and accepting payment liability for ad placements.

2009 Display Advertising Rates

2009 Advertising Schedule

■ All rates are gross.

■ Advertising rates are subject to change. Rates are guaranteed for the duration of the contract.

■ Advertiser and/or agency represents that it has full power to authorize publication of advertisement(s).

■ Frequency discounts are granted to all contract advertisers. Advertisers must fulfill the obligations of their

contracts within one year. The rate card effective at the time a contract is signed will apply to all insertions

under that contract.

■ Guaranteed placement is available for a 10% surcharge (based upon availability).

■ Advertising materials will not be returned unless requeste

Skyscraper

Size: 120 x 600 pixels

File Size = 30k or less, GIF, JPG; 40k or less Flash

Placement: Right-hand column, adjacent to editorial

content, beneath button

Cost: $15 CPM

Banner

Size: 468 x 60 pixels

File Size: 20k or less, GIF, JPG; 30k or less Flash

Placement: Below editorial content, center of page

Cost: $10 CPM

Button

Size: 120 x 90 pixels

File Size: 10k or less

Placement: Top of right-hand column, adjacent to

editorial content

Cost: $5 CPM.

Weekly Progressive
e-Alert

Reach more than 20,000 e-Alert subscribers by sponsoring Progressive editor Matthew Rothschild’s weekly message, which highlights new articles of interest posted to our web site.



Sponsorship includes a message of up to 100 of text and hyperlinks.

Sending Files

Please email file as JPEG, GIF, PNG or Flash SWF. There is a maximum of three loops for animated ads. We do not accept pop-ups or pop-unders.

Please provide a link URL for all ads. Flash ads that include an internal link will not receive click-through reports.

Payment

Advance payment required for first 10,000 impressions. Thereafter, we will invoice upon fulfillment of contract.

For more information, contact Erika Baer at Advertising Department, or call 608.257.4626