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For information and rates on print, web, and electronic advertising:
or download our media kit >>
2010 Display Advertising >>
For more information contact Erika Baer by calling (608) 257-4626.
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Readership Rates / Schedule / Specifications
For more information contact Erika Baer by calling (608) 257-4626.
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Activist Readers
The Progressive readers are established, educated,
affluent, and politically impassioned. As consumers,
they make proactive choices based on personal ethics
and social responsibility.
Reading Habits
88% spend at least one hour reading each issue
73% of subscribers pass along magazines to at least one other person
48% of subscribers have subscribed for 5+ years
Consumer Behavior
84% regularly buy books; 71% spend over $15/month on new titles
63% regularly purchase new music
58% shop at organic or natural food stores
35% have money in a socially responsible investment fund
Activism Within the Last Year
62% have written to an elected official
56% volunteered for a cause
35% participated in a rally, march or boycott
32% have written a letter to the editor
29% participated in an environmental cause
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Subscriber Profile
Age: 76% of readers age 45+
Sex: Male/Female ratio: 60/40
HHI: 58% - $50K+
33% - $75K+
18% - $100K+
Education: 81% - Bachelor’s degree or higher
37% - Master’s degree
17% - PhD
Geographic Distribution
International: 1%
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Readership Rates / Schedule / Specifications
2010 Display Advertising Rates/Schedule/Deadline
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Copy and contract regulations
*Note: Actual size of The Progressive
magazine is 8 3⁄8” x 10 7⁄8”. Please set up
your Quark Document as this size for fullpage
ads. Text should not extend outside the
suggested live area (7 3⁄8” x 9 7⁄8”).
For full-page bleeds, please leave at least
1/4” on each side.
Electronic files are preferred. All files must
be Macintosh format in either QuarkXpress,
TIFF or EPS. All fonts and linked artwork must
be included. Files may be submitted on CD
or by email. If you wish to send an ad via FTP
please contact
The Progressive cannot be responsible for
ads that do not follow these specifications.
If The Progressive needs to do extra work to
prepare the ad, clients may be charged an additional fee.
Classified advertising info available upon request.
PREPRINTED INSERTS: Rates available upon request
Copy and contract regulations
Cancellations: Cancellations of reserved advertising space will not be accepted after
the space reservation deadline.
Terms: Net 30 days.
Agency commission: A 15% (off gross) commission will be paid to recognized advertising agencies for performance of regular agency functions, including furnishing of press-ready (digital) ads and accepting payment liability for ad placements.
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2010 Display Advertising Rates
2010 Advertising Schedule
■ All rates are gross.
■ Advertising rates are subject to change. Rates are guaranteed for the duration of the contract.
■ Advertiser and/or agency represents that it has full power to authorize publication of advertisement(s).
■ Frequency discounts are granted to all contract advertisers. Advertisers must fulfill the obligations of their
contracts within one year. The rate card effective at the time a contract is signed will apply to all insertions
under that contract.
■ Guaranteed placement is available for a 10% surcharge (based upon availability).
■ Advertising materials will not be returned unless requeste
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2010 Display Advertising (Nonprofits, Universities, and Publishers):
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Copy and contract regulations
*Note: Actual size of The Progressive
magazine is 8 3⁄8” x 10 7⁄8”. Please set up
your Quark Document as this size for fullpage
ads. Text should not extend outside the
suggested live area (7 3⁄8” x 9 7⁄8”).
For full-page bleeds, please leave at least
1/4” on each side.
Electronic files are preferred. All files must
be Macintosh format in either QuarkXpress,
TIFF or EPS. All fonts and linked artwork must
be included. Files may be submitted on CD
or by email. If you wish to send an ad via FTP
please contact
The Progressive cannot be responsible for
ads that do not follow these specifications.
If The Progressive needs to do extra work to
prepare the ad, clients may be charged an additional fee.
Classified advertising info available upon request.
PREPRINTED INSERTS: Rates available upon request
Copy and contract regulations
Cancellations: Cancellations of reserved advertising space will not be accepted after
the space reservation deadline.
Terms: Net 30 days.
Agency commission: A 15% (off gross) commission will be paid to recognized advertising agencies for performance of regular agency functions, including furnishing of press-ready (digital) ads and accepting payment liability for ad placements.
|
2010 Display Advertising Rates
2010 Advertising Schedule
■ All rates are gross.
■ Advertising rates are subject to change. Rates are guaranteed for the duration of the contract.
■ Advertiser and/or agency represents that it has full power to authorize publication of advertisement(s).
■ Frequency discounts are granted to all contract advertisers. Advertisers must fulfill the obligations of their
contracts within one year. The rate card effective at the time a contract is signed will apply to all insertions
under that contract.
■ Guaranteed placement is available for a 10% surcharge (based upon availability).
■ Advertising materials will not be returned unless requeste
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For more information, contact: Erika Baer, Advertising Director, 608.257.4626,
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